Klaviyo E-Mail Flows for sustainable fashion brand

Tates is a German fair fashion brand with a community-driven mission: making online shopping feel like discovering a friend’s wardrobe. They’re all about style, sustainability, and connection.

Tates recently underwent a major rebrand, and their new, fresh design needed to shine across every channel, especially in their Klaviyo-powered email marketing. Their previous email templates and flows were rushed and didn’t do justice to their vibrant new identity.

Enter Horizon Studio. Our task was clear: breathe life into Tates’ email marketing with their new brand identity, especially focusing on updating and optimizing their flows. The goal? Not just a visual upgrade, but a performance boost across the board.

Design Meets Performance We didn’t just update the look; we elevated the experience. By blending Tates’ beloved style with email marketing best practices, we revamped their birthday flow. The results? A click rate skyrocketing from 2% to 18%, placed order rates jumping from 3% to 7.5%, and a 75% increase in revenue per recipient. Now, that’s what we call a makeover!

Personalized Upselling Tates’ community-first vibe was the perfect match for our revamped abandoned cart flow. We leveraged Klaviyo’s customization features to create tailored upselling opportunities, offering customers the perfect products based on their journey towards free shipping. The impact was massive: revenue per recipient shot up by 263%, click rates improved from 1.2% to 9.8%, and placed order rates surged from 1% to 6.5%.

Through strategic design and performance-driven updates, Tates’ email marketing is now as stylish and effective as their brand. We didn’t just bring their new identity to life; we supercharged it.