Clickable Email Campaigns (Brand Refresh, Sales Funnel, Promo)

The Company:

Fiveable, an education tech startup that creates study resources for AP students.

Presenting...3 types of email campaigns

1. Brand refresh
2. Sales funnel
3. Sales promotion

1. Brand Refresh

• Goal: to showcase new branding + reintroduce our values and offerings
• Subject Line: we're entering a new era
• Preview line: welcome to the fiveable universe
• Analytics: ~40% open rate, ~54% CTOR
• Click to see in browser -> https://preview.mailerlite.io/emails/webview/278649/103140045119030869



2. Sales Funnel

• Goal: encourage users to try the "practice question" feature --> lead to activating paywall on site
  • Note: Second email in the "Welcome" automation
• Subject Line: open for a study secret
• Preview Line: it'll make you extra smart
• Analytics: ~50% open rate, 52% CTOR
• Click to see in browser -> https://preview.mailerlite.io/emails/webview/278649/103865088961677237





3. Sale Promo

• Goal: to promote a discount on Fiveable's subscription "Cram Mode" & generate more sales
• Subject Line: ahhh 25% off Cram Mode!
• Preview line: last sale before AP exams
• Analytics: ~44% open rate, ~51 CTOR
• Click to see in browser -> https://preview.mailerlite.io/emails/webview/278649/115909768507295741



If you got this far. . . I'd love to write some email campaigns for you!