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Clickable Email Campaigns (Brand Refresh, Sales Funnel, Promo)
Alexia R
Canva
Figma
MailerLite
The Company:
Fiveable, an education tech startup that creates study resources for AP students.
Presenting...3 types of email campaigns
Brand refresh
Sales funnel
Sales promotion
1. Brand Refresh
Goal:
to showcase new branding + reintroduce our values and offerings
Subject Line:
we're entering a new era
Preview line:
welcome to the fiveable universe
Analytics:
~40% open rate, ~54% CTOR
Click to see in browser
->
https://preview.mailerlite.io/emails/webview/278649/103140045119030869
2. Sales Funnel
Goal:
encourage users to try the "practice question" feature --> lead to activating paywall on site
Subject Line:
open for a study secret
Preview Line:
it'll make you extra smart
Analytics:
~50% open rate, 52% CTOR
Click to see in browser
->
https://preview.mailerlite.io/emails/webview/278649/103865088961677237
3. Sale Promo
Goal:
to promote a discount on Fiveable's subscription "Cram Mode" & generate more sales
Subject Line:
ahhh 25% off Cram Mode!
Preview line:
last sale before AP exams
Analytics:
~44% open rate, ~51 CTOR
Click to see in browser
->
https://preview.mailerlite.io/emails/webview/278649/115909768507295741
If you got this far. . . I'd love to write some email campaigns for you!
Partner With Alexia
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