Clickable Email Campaigns (Brand Refresh, Sales Funnel, Promo)

The Company:

Fiveable, an education tech startup that creates study resources for AP students.

Presenting...3 types of email campaigns

Brand refresh

Sales funnel

Sales promotion

1. Brand Refresh

Goal: to showcase new branding + reintroduce our values and offerings

Subject Line: we're entering a new era

Preview line: welcome to the fiveable universe

Analytics: ~40% open rate, ~54% CTOR

Click to see in browser ->

https://preview.mailerlite.io/emails/webview/278649/103140045119030869

2. Sales Funnel

Goal: encourage users to try the "practice question" feature --> lead to activating paywall on site

Subject Line: open for a study secret

Preview Line: it'll make you extra smart

Analytics: ~50% open rate, 52% CTOR

Click to see in browser ->

https://preview.mailerlite.io/emails/webview/278649/103865088961677237

3. Sale Promo

Goal: to promote a discount on Fiveable's subscription "Cram Mode" & generate more sales

Subject Line: ahhh 25% off Cram Mode!

Preview line: last sale before AP exams

Analytics: ~44% open rate, ~51 CTOR

Click to see in browser ->

https://preview.mailerlite.io/emails/webview/278649/115909768507295741

If you got this far. . . I'd love to write some email campaigns for you!