The Company:
Fiveable, an education tech startup that creates study resources for AP students.
Presenting...3 types of email campaigns
Brand refresh
Sales funnel
Sales promotion
1. Brand Refresh
Goal: to showcase new branding + reintroduce our values and offerings
Subject Line: we're entering a new era
Preview line: welcome to the fiveable universe
Analytics: ~40% open rate, ~54% CTOR
Click to see in browser -> https://preview.mailerlite.io/emails/webview/278649/103140045119030869
2. Sales Funnel
Goal: encourage users to try the "practice question" feature --> lead to activating paywall on site
Subject Line: open for a study secret
Preview Line: it'll make you extra smart
Analytics: ~50% open rate, 52% CTOR
Click to see in browser -> https://preview.mailerlite.io/emails/webview/278649/103865088961677237
3. Sale Promo
Goal: to promote a discount on Fiveable's subscription "Cram Mode" & generate more sales
Subject Line: ahhh 25% off Cram Mode!
Preview line: last sale before AP exams
Analytics: ~44% open rate, ~51 CTOR
Click to see in browser -> https://preview.mailerlite.io/emails/webview/278649/115909768507295741
If you got this far. . . I'd love to write some email campaigns for you!
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Posted Jul 3, 2024
Created compelling email campaigns using playful and benefit-driven language. Achieved steady 40-50% open rates.
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