Content Strategy for a Small Online Business
Tsara Gittens
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Posted May 15, 2023
Created a comprehensive content strategy for a small online business including keyword research, competitor analysis and platform recommendations.
Introduction
Primarily Productive is an e-commerce business specialising in designing and creating planners for daily, weekly and monthly needs.
Challenges
Primarily Productive’s social media presence is non-existent.
There is no strategic plan to market the planners other than sponsored advertising on Etsy.
Primarily Productive inquired about a social media strategist who will:
Build a brand presence.
Create a content plan.
Showcase current planners available.
Share client testimonials.
Engage prospective clients.
Perceive which social media platforms the brand will benefit from.
Deliverables
This offered the client insight in:
The various social media platforms and the tools being used.
Competitors.
Best days and times to post.
Type of content to create.
Who to follow.
Analytics and Campaigns.
The client was pleased with the presentation and follow-up meeting. The strategy is currently being implemented.