Social Media Proposal for Kiss Baking Company

27..02.2024

Overview

This social media proposal is to elevate the online presence and drive engagement. The aim is to use various platforms to increase brand awareness, boost customer loyalty, and boost sales.

Social Media Goals

Increase brand visibility and awareness across the key demographics.

Drive traffic to the website, and brick and mortar locations.

Encourage user-generated content (UGC) and customer engagement

Showcase the products, quality and value.

Target Audience

Foodies and food enthusiasts

Families and individuals seeking quality baked goods

Health-conscious consumers looking for healthy options

Social media users 18-45

Scope of Work

Posting Schedule: Regular posting on Instagram, and Facebook, using Meta Business Suite and TikTok (if applicable). Graphics will be revised and pre-approved before posting.

Content Creation and Curation: A monthly content calendar for each page that would be given on the 10th of every month and be approved by the 15th of every month (subject to change based on dates).

Brand Keyword or Hashtag Monitoring: using platforms such as Sprout Social to track keywords and hashtags: Kiss Baking, Kiss Desserts, Holsum - target to country, True Bread.

Analytics and Reporting:

Reports will be sent at the beginning of each month

Track KPIs such as reach, engagement, and conversion rates

Monitor social media sentiment and feedback to gauge customer satisfaction and identify areas of improvement.

Use A/B testing to optimise content and timing

Social Media Management Details:

Community management availability: Monday - Friday: 8:00 am - 4:00 pm Saturday - Sunday and Public Holidays: 12:00 pm - 5:00 pm

Client availability: Monday - Friday: 8:30 am - 4:30 pm Out-of-office hours: subject to availability based on risk management strategies.

Facebook Ads and Google Ads - subject to discussion

Content Strategy

A monthly strategy will be forwarded to you on the 10th of every month for a monthly meeting on the 15th of every month. This is based on the availability of both parties.

Regular posting schedule to maintain awareness and visibility.

Encourage engagement via polls, quizzes and giveaways

Responding to comments, inquiries and messages promptly to foster a sense of community.

Collaborate with influencers for expanded reach.

Seasonal promotions and special events to drive engagement and urgency.

Use of targeted advertising to reach target demographics.

Project Milestones & Deadlines

Month 1 -2:

Onboarding

Strategy development

Month 3-6

Implementation of social media campaigns

Content creation

Community engagement

Ongoing

Regular monitoring

Monthly analytics review

Optimisation based on performance