SOPAREL — Social Media Content

SOPAREL — Social Media Content & Brand Marketing Developed and managed the digital marketing and social media presence for SOPAREL, a contemporary women's fashion brand.

I worked across brand positioning, content strategy, social media planning, campaign concepts, product-focused creatives, and short-form content. I also produced AI-assisted fashion imagery and video content to create consistent, campaign-ready visuals for the brand.

The project included developing the brand's visual direction, planning content around different marketing objectives, creating social media assets, and integrating the social presence with the brand's e-commerce website.