Benish Pervaiz - Content Strategist | Contra
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Benish Pervaiz
WordPress Web Developer & Digital Marketing Specialist
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Peshawar, Pakistan
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Peshawar, Pakistan
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SOPAREL — Social Media Content & Brand Marketing Developed and managed the digital marketing and social media presence for SOPAREL, a contemporary women's fashion brand. I worked across brand positioning, content strategy, social media planning, campaign concepts, product-focused creatives, and short-form content. I also produced AI-assisted fashion imagery and video content to create consistent, campaign-ready visuals for the brand. The project included developing the brand's visual direction, planning content around different marketing objectives, creating social media assets, and integrating the social presence with the brand's e-commerce website.
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Designed and developed a professional product-focused website for Allies International, a dental instruments and supplies business. The website was structured to present the company's products, catalogues, and brand professionally while making it easy for dental professionals to explore product categories and download catalogues. I handled the website design, layout, content presentation, product sections, calls to action, and overall user experience.
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Designed and optimized an online presence for a Dubai-based home appliance repair business. I worked on the WordPress website, service-focused landing pages, and Google Ads campaign structure for services including washing machine, refrigerator, air conditioning, oven, dishwasher, hob, and extractor hood repairs. The focus was on creating clear service pages and a conversion-oriented structure to support lead generation.
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Designed and developed a modern e-commerce website for SOPAREL, a women’s fashion brand. I handled the WordPress and WooCommerce setup, website structure, responsive design, product presentation, and overall user experience, creating a clean and premium online shopping experience aligned with the brand identity.
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