Lucerna Hospitality
Jess Zepeda Cervantes
San Juan, PR
Lucerna Hospitality is a consulting and distribution company specializing in the hospital industry. Their products are distinguished by being of the best quality, supplying the best brands for hotels, restaurants, and bars. The name comes from Lucerne, a town in Switzerland where Cesar Ritz distinguished himself for his essential contribution to the hospital industry.
🎯Objective
The client wanted to design a new and sophisticated corporate identity according to its values, high-quality products, professionalism, and expertise in the hospitality industry.
⚡️Keywords
Luxury / Quality / Classic / Professional
⚡️Solution
Redesigned the brand taking advantage of the essence of their storytelling; the primary source of inspiration was the story behind the name, Lucerna as “Place of Light,” Cesar Ritz as the “King of the hotel industry,” and a key that ties all the elements of a classic and elegant way in which the slogan complements it perfectly.
We had hired a designer before Jessica, but it was a total disaster. However, I must say that Jessica is an excellent professional, and the most important thing is that we obtained the expected result to create a brand impact. The process was straightforward, and even the payments suited our needs.
Tomas Giménez
General Manager | Lucerna Hospitality
☑️ The Stats
Timeline: 3 months
Budget: $2,700+
Deliverables:
• Brand identity: Moodboard PDF | Logos | Color Palette | Font pairing | Stationery Kit | Proposal presentation | Brand Guidelines
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Posted Sep 8, 2022
🎯Brand strategy | Logo design | Slogan | Corporate identity | Print marketing | Collateral
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