Verdanza Hotel

Verdanza Hotel is an independent property located in the heart of Puerto Rico’s Isla Verde district. With more than ten years in the Hospitality Industry, they decided to refresh all their Branding to continue growing and offer their clients a better experience. Preserving the essence of their family history and values make the Verdanza Hotel one of the busiest hotels in Puerto Rico.

This project is one of my favorite case studies. Everything started because the hotel was looking for a graphic designer to work on new marketing pieces, and the hotel’s Interior designer recommended me. After that, the hotel was planning to renew its identity. So, I presented a complete proposal for a unique and refreshing brand. They loved the proposal, and we started the project.

Vibe • Rhythm • Passion • Family • Experience

For this project, I work side by side with Maria Correia, a very creative copywriter. We were committed to doing our best to deliver the unique and inspiring Brand story, Slogan, and Name story that the hotel was looking for.

After we created the Brand story, I started de refresh the logo and all the Brand concepts aiming to reflect a contemporary, simple and modern identity inspired by the “tropical vibe” experienced in the Caribbean through the five senses. Colors, textures, sounds, smells, and flavors are the key to achieving cohesion between the meaning of the name, the history, and the new Branding.

Timeline: About six months Budget: $8,000+

Deliverables: • Original brand story | Name story | Slogan | Mission statement • Brand identity: Logo refresh | Typography | Color palette | Corporate identity | Digital and printing marketing assets | Social media graphic content | Employees’ manual | Brand Guidelines • Hotel brand collateral: Labels | Coasters | Stickers | Hotel signage | Key rooms | Door decal