As a menu designer who’s worked on 50+ restaurant menus, here's what I learned:
→ Eye flow matters! Where items are placed literally changes what people choose.
→ High-margin dishes are placed where your eyes naturally land first.
→ Descriptive names “Smoky Maple Burger” sell better than generic ones “Beef Burger”.
→ Well-written descriptions make dishes irresistible.
→ Allergen info builds trust, so people order with confidence.