WIP of the day! Just shared the sample pages with the client and now we wait...
Once I get the green lights, I’ll continue building out the rest of the guide.
Note: The text shown here is placeholder content to keep the client’s materials confidential.
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A strong pitch sells. A smart deck seals the deal 🤝
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In designing a presentation, sometimes less is more...
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WIP! Revisiting a previous menu restaurant project and refining it for new items for my client.
My favorite part of this menu is still the wings sauces section 🍗
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Ever noticed how a menu can make you hungrier before you even order? 👀 That’s design psychology at work!
As a menu designer who’s worked on 50+ restaurant menus, here's what I learned:
→ Eye flow matters! Where items are placed literally changes what people choose.
→ High-margin dishes are placed where your eyes naturally land first.
→ Descriptive names “Smoky Maple Burger” sell better than generic ones “Beef Burger”.
→ Well-written descriptions make dishes irresistible.
→ Allergen info builds trust, so people order with confidence.
A well-designed menu isn’t just nice to look at, it’s the best marketing tool on the table!
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Exploring motion design through one of my previous menu design projects from a cafe based in Belgium 🇧🇪
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WIP of the day! Behind the scenes of a catering menu rebrand 👀
Keeping the design simple and letting the food photography do the talking for these category covers.