Gconomy - Web Design and Branding

Company: Gconomy

Title: Creative Lead and Product Designer

Timeline: 6 months (February - July 2022)

Hours: Full-time

Company size: Small team, up to 20 people

Team size: Three designers in the Creative Department, led by me.

Company Location: Philadelphia, USA (Working Remote)

About: Gconomy revolutionizes the game economy by empowering gamers, developers, and creators in the gaming metaverse. It offers a platform where players can monetize their skills, compete for rewards, and own unique crypto assets through NFTs. Game developers can focus on crafting engaging experiences, while Gconomy handles the infrastructure to support in-game economies, crypto collectibles, and tokenized rewards. The mobile game, Block Heroes, brings this vision to life, blending blockchain technology with immersive gameplay.

Target Audience:

Gamers who want to monetize their gameplay, compete, and win crypto rewards.

Game Developers seeking to integrate crypto economies and NFTs into their games without the complexity.

Crypto Enthusiasts and NFT Collectors looking for legitimate platforms to explore and trade in the gaming metaverse.

As the Lead of the Creative Committee at Gconomy, I was instrumental in shaping and executing the company’s visual identity and design strategy. My role combines leadership with hands-on design work, encompassing both graphic and web design responsibilities.

Objectives:

Establish Visual Identity: Develop and implement a cohesive visual identity for Gconomy that aligns with the brand’s vision and resonates with its target audience.

Web Design: Design and optimize the user experience (UX) and user interface (UI) of Gconomy’s website, ensuring the successful execution of the design vision and enhancing its presence in the gaming metaverse.

Drive Design Excellence: Lead the Creative Committee to deliver high-quality, innovative design solutions across all platforms and projects. While other team members focused on different aspects of the platform and marketing assets, I managed the Branding and Web Design independently.

Enhance Collaboration: Facilitate effective communication and collaboration between designers, developers, and executives to align design efforts with business objectives.