STREGA

Strega is a micro craft brewery in the city of La Plata that was created and run by women. I was commissioned to develop a conceptual and visual proposal for the brand. For this, we start with the differentiating attribute of being a brand for women in a classically sexist industry. Observing the brewing process we came up with the idea of ​​relating the brand to the universe of the witches. That they were nothing other than women persecuted for their knowledge of medicine and not to venerate the religious and patriarchal system. This is how the design of this brand that aims to break the classic visual codes of the field emerged.