UNITEL - REFRESH BRANDING

About the project Unitel is the highest-rated TV channel in Bolivia thanks to its original production level and high-quality image. They needed to update their communication, and we were commissioned to develop a refreshed branding.

First approach Our first observation was that all the pieces were so colorful, but the colours had been combined without harmony criteria. ​​​​​​​Our premise We decided to keep the colourful sensation, recover the bubble-like identifier item, and add a deep feeling to the whole pieces.

In this way, we decided to choose a wide colour palette but combining combine criteria. First, we define three kinds of backgrounds.

Then, we stipulated to use just two colours from the palette in each piece.

In this way, we managed to maintain the colourful perception through all the promotions, giving a functional sense that mentally organizes the content with the schedule.

Fully editable We developed a script so that the channel editors can create pieces for promotions quickly and easily. As well as fully customizable exports can be generated.

Finally, we developed 4 IDs with the idea of expressing the main concepts of the brand. entertainment - information - family - drama

Credits

ART DIRECTION Ignacio Straub​​​​​​​

PRODUCTION Ignacio Straub

GRAPHIC DESIGNERS Ignacio Straub, Florencia Olivera and Jormer Marquez

2D ANIMATIORS Ignacio Straub and Jormer Marquez

3D ANIMATIORS Ignacio Straub ,Jormer Marquez and Franco Otta

SOUND DESIGNER Julio Petitto

AE SCRIPT DEVELOPER Rainier Raydán