Brand Identity & assets for FIERCE

5 years ago, there was a real hole in the lingerie and underwear market. When it came to gender-neutral underwear, brands did not yet dare to start manufacturing them.Since then, the revolt against the rights and for respect of the LGBTQ+ community has been very successful and has changed the way brands see this market share.

Fierce wants to stand out from the competition by being the benchmark all-inclusive and ethical lingerie brand on the market. Its collections adapt to all body shapes, all ages, all skin colors and allow consumers to buy lingerie that really suits them. A brand of lingerie suitable for everyone, without labels.