To address the growing needs of the Omaha community, Heart Ministry Center expanded its services to add five specialized programs, including a health clinic, laundromat and the largest food pantry in Omaha. With the expansion came a need for a brand that could accommodate a larger audience as well as five separate programs – each with its own identity. The solution? An expanded color palette, individual program logos, and a new look that works with a wide audience of community members, donors and volunteers.