As if starting high school wasn’t hard enough, students have the added pressure of choosing the right school for them. The YOU GOT THIS campaign reminds them that whatever happens, they are prepared to handle it.

Previous admissions campaigns have had a heavy focus on what’s important to parents, while alienating the most important people in the decision making process. The design of the campaign is aimed at 6th to 8th grade boys. Bright colors, large headlines, short bits of copy, and large and engaging photography help keep their attention. A series of badges for the campaign and for specific admissions events were created to use across all materials.