🎭Email Funnel for A Success Coach

Audrey Hartman

Email Marketer
Content Writer
Copywriter
Google Docs
Google Drive
Microsoft Word
Project Summary:
Here we have a sales funnel that was created for a Success Coach who works specifically with performing artists. This client has a powerful and energetic brand voice which was important to nail. She provided clear directions on the way she wanted the emails formatted (all caps, paragraph structure, etc.). This particular project followed another funnel (that I also wrote for her) and was intended to be a fun "choose your own adventure" sequence. Each option would put the subscriber into a new funnel and lead them to working with her 1 on 1. I also wrote 2 social media posts to create additional engagement.
Deliverables:
💥 4 Emails
💥 4 Subject Lines
💥 Clear CTAs That Inspire Action
💥 Brand Voice & Power Words
💥 Unlimited Revisions
💥 Document Sharing
💥 2 Social Media Posts (click here)
Email 1
Subject: Choose your own ADVENTURE
Hello My Love!
Are you ready to FINALLY step into your power as an artist and take what you know you deserve?
I can literally hear you screaming that full body “HELL YES, redacted!!”
You’ve got the potential… You’ve got the talent… You’ve got the drive… You’ve got the DESIRE…
And now it’s time to do something about it! We’re embarking on an adventure to help you step into the most SEXY, LAVISH, ABUNDANT version of yourself.
My intention is to help guide you on this POWERFUL journey so that you can start attracting the life and career you’ve been dreaming of using my signature redacted Method.
It is well past time to get your ass off the struggle bus and open the door to that lavish and abundant lifestyle, no matter what that looks like for you.
Step one is defining what area of support is gonna help you on this journey the most. So, it’s time to pick your path…
Creating Impact is for you if…
You’re looking for real, authentic community that will not only be there to cheer you on, but also to be real with you at all times.
You’re dying to leave behind a lasting legacy on this planet that you can be proud of.
One of your deepest desires is to leave the world with something greater than before you got here.
You’re ready to step into the highest version of yourself and leave your footprint behind.
Abundance Mindset is for you if…
You’re excited to give a full body YES! to wealth and abundance as an artist.
You’re dying to eliminate the limiting beliefs and paradigms you have around wealth and abundance.
You’ve been struggling with Starving Artist Syndrome and have recognized that it’s no longer serving you.
You’re ready to seize that LAVISH lifestyle you’ve been dreaming of
Authentic Artistry is for you if…
You’ve been trying to become the artist you know you’re meant to be at your core.
You want to unlock your true essence and identity as an artist.
You’re going to show up FEARLESSLY and create all that you were put on this planet to create.
You’re ready to be LIT UP and TURNED ON by your life and career as an artist.
Choose the path that’s going to help you the most in your journey to become the most abundant and powerful version of yourself. Then I’ll see you in your inbox with more info.
I can’t wait to see what you pick!
See you soon!
redacted
Email 2
Subject Line: Creating Impact
Hey [Name]!
OH MY GOODNESS!!!!
I am soooooooo excited that you chose Creating Impact!
This is probably my absolute favorite pillar of my redacted Method! Why?? Cuz this is where we see the REAL action and get you on the path to step into the highest and most abundant version of YOU!
Let’s dive in!
Step 1: Watch the video to learn all about what goes into Creating Impact and what choosing this pathway means for you.
***Insert Video***
Can you tell I just LOVE that you chose Creating Impact? I could talk about this for DAYS!
Step 2: Do that shit!
One of the biggest parts to creating impact is taking REAL action! You’ve got to decide that today is the day that you’re done settling for scraps and get intentional about the legacy you’re leaving behind.
And added bonus… you get to have a hell of a lot of fun doing it!
Cuz let’s be real. We both know damn well you don’t want to be remembered as the artist who almost took enough action to leave a lasting legacy behind.
No, you want to be recognized and celebrated for the LEGENDARY IMPACT you left behind on this planet. You want that deep sense of accomplishment from your life and career.
You’re ready to find that super flow that all of us artists dream of finding!
“But where do I start, redacted???”
Don’t worry, I got your back! We’re in this together!
**CTA: Join my 12 month Legendary Mastermind**
See you there!
redacted
P.S. Not quite ready for Creating Impact? That’s OK! Go back to my last email and make another choice!
Email 3
Subject Line: Abundance Mindset
Hey [Name]!
YESSSSSSS!!!!!
I see you! I absolutely LOVE that you chose Abundance Mindset and that you’re ready to step into that lavish lifestyle you’ve been craving for far too long.
As artists, it’s been drilled into our brains that we should settle for less. We’re made to feel like we’re only ever going to earn measly little scraps and that we should be ashamed for desiring more.
But you and I both know that’s a load of BS!
Starving Artist Syndrome is one paradigm that we need to kick to the curb. You’re done with it!
BYEEEEEEE! 👋
Hello ABUNDANCE MINDSET!
Let’s get started!
Step 1: Watch the video to learn all about what goes into Abundance Mindset and what choosing this pathway means for you.
***Insert Video***
Step 2: Cultivate your Abundance Mindset!
Lifestyle matters… and you absolutely know it!
In order to be the artist that you’re meant to be, you need to welcome abundance and wealth WITHOUT all the fear and shame you’ve been made to feel in the past!
It’s hard to shake those broken beliefs and paradigms that are no longer serving you. I mean, you’ve been dealing with them your entire career. Of course you’re gonna feel that way.
BUT I say no more!
You deserve to step into your most abundant and wealthy state as an artist.
The world is your oyster… it’s a world FULL of possibility and abundance just waiting for you to give that full body YES and take it!
“But redacted, where do I even start??”
You know I’ve got you covered! We’re gonna break down this broken model and scarcity mindset and get you into your most LAVISH, WEALTHY, and ABUNDANT mindset.
**CTA: Schedule a chat with me and let’s get started!**
We’ll talk soon,
redacted
P.S. Not quite ready to tackle Abundance Mindset? That’s OK! Go back to my last email
and make another choice!
Email 4
Subject Line: Authentic Artistry
Hey [Name]!
YAYYYYYY!!!!
I am so soooooo excited you chose Authentic Artistry and are ready to be LIT UP and TURNED ON by your life and career as an artist!
Authentic Artistry is one of my favorites to talk about and coach artists through. It’s all about getting to know who YOU really are at your core.
It’s about owning who you truly are and showing up fiercely and artistically so that you can figure out what you truly want out of your life and career, and MAGNETIZE it!
Let’s jump right in!
Step 1: Watch the video to learn all about what goes into Authentic Artistry and what choosing this pathway means for you.
***Insert Video***
Step 2: Find your identity as an artist!
It’s crazy how often I see artists struggling with just showing up authentically. They wind up failing to become the artist they’re meant to be at their core.
And why?
Because they’ve been taught to believe they need to hide their true selves. That they have to fit a certain mold if they’re ever going to be successful. They have to look a certain way… act a certain way… have a specific personality type…
But it’s all BS.
The real key to becoming the artist you’re meant to be is embracing your IT factor and your truest, most authentic self.
That’s when the magic happens and you start MAGNETIZING the people, the career, the circumstances, and the opportunities that are in PERFECT alignment with your authentic artistry.
That’s when we see your REFINED RADIANCE shine through.
“But redacted, I don’t even know where to start.”
Don’t worry! You know I’ve got your back! We’re gonna do the inner work so you can find what truly sets your soul on fire and seize that life force energy and get you into that SUPER FLOW we all dream of!
Own it so you can create the work you’ve been put here to create!
**CTA: Schedule a chat with me to get started on that inner work!**
Talk to you soon,
redacted
P.S. Not quite ready for the inner work of Authentic Artistry? That’s OK! Go back to my last email and make another choice
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