Blog post - Best time to post on Instagram

If you post photos or reels on your Instagram account, you want one thing above all: Likes! In order to get as many of them as possible, you have to think carefully about what and when it's best to post. Simply uploading a photo at some point does not ensure the desired success. In fact, it is not enough to publish a high-quality photo with a suitable caption. Many other factors must be taken into account and used to your advantage. Time plays a particularly important role.

The right answer to the question of when is the best time to post on Instagram is not so easy to answer. After all, it is not only the time but also the day of the week that needs to be taken into account. Basically, you can say that there are days when more content is posted and also days when it is much quieter. Logically, it behaves like this: a majority of people work from Monday to Friday and have the weekend off. Especially when you start a new week from the days off (Monday) you are fully motivated to concentrate on your work. Even the breaks are used more to talk about the past weekend instead of scrolling on Instagram. Now you might think that thus the weekends themselves are much more suitable for posting on Instagram. Wrong thought! Because on weekends, people are more socially active, meaning they meet up with friends, go out to restaurants or otherwise keep themselves busy. But they don't have their cell phones in their hands again until much later.

Admittedly: Many are also tempted to look at photos and videos on their Instagram account during work hours. But the vast majority will wait until the lunch break to do so. And that's exactly a good time to post your content. Because the more of your (potential) followers are online and scrolling, the more can also like. Sounds logical, right?

Besides lunchtime, the evening is also one of the best times to post on Instagram. After work, people like to take a short breather before continuing with their evening routine. This also likes to include your own Instagram account. But be careful: On holidays, you should rather postpone the evening post on Instagram to a later or earlier time. That's when people celebrate, eat and relax. Most people can't be on their cell phones all the time during this period.

If you want to find out the best time to post on Instagram, the first place to go is usually the Internet. In the search for the ONE right answer, however, you often read some contradictions. So what's right?

If you look at Sprout Social's "Instagram Global Engagement" analysis, you can see the following patterns: the best time to post on Instagram for Wednesday, Thursday and Friday is around 10am to 5pm. Also, 11 a.m. to 12 p.m. is high on Saturday.

If you want to research the right time to post, you have to consider your own audience first and foremost. How old are my followers and those who should become followers? What habits do they have or might they have? Instagram Insights allows you to look at your individual audience. If you put yourself in their shoes and pay attention to their daily structure, you can achieve higher engagement and accordingly more likes. Also, you can then see where most of the people who are liking your posts live. You can adjust your posting time to these top locations.

It's really not easy to find a clear answer for the question of the perfect time to post on Instagram. But it doesn't have to be the one perfect time period either. It's often enough to offer quality content and keep a rough time adjustment in mind. Got it? Then go ahead, post and like, like, like.