Sniffarist - Visual Identity, Packaging (concept)

Posted May 28, 2026

Sniffarist is a conceptual brand identity for a fictional line of superfood treats made for adventurous pets and the humans who love them. Think grain free goodies, hike ready snacks and 100% zoomie approved energy boosters. This pet pet project explores how illustration, custom lettering and playful storytelling can build a world around a brand and turn every treat into a tiny adventure.