🛠️ The Process
Research: Analyzing the pet food market to find a "white space" between clinical and overly-cartoonish brands.
Exploration: Iterating on the paw-print concept to ensure it remained legible even at small sizes (like an iPhone dock).
Refinement: Testing the "Pet Food With Nutritions" messaging against the bold iconography to ensure the hierarchy was clear.
The result? A brand that doesn't just look good on a shelf—it builds a community.