Paynin: Building a High-Tech Visual Identity for Modern Fint...

Paynin: Building a High-Tech Visual Identity for Modern Fintech

Effective design is about more than just aesthetics; as Steve Jobs famously said, "Design is how it works". For the Paynin project, I developed a visual identity designed to communicate security, speed, and innovation.

Key Deliverables

Strategic Brand Positioning: Defining the visual DNA for a tech-forward audience.

Logo Architecture: A scalable, minimalist primary mark designed for clarity.

Comprehensive Brand Guidelines: A complete system covering typography, color theory, and usage rules to maintain brand integrity.

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