Cinder Bistro is a Brand Identity creation project that I did for practice to hone my skills. The fictional brief for this client listed Cinder Bistro as a fun and energetic snack food brand that specializes in Vegan friendly snacks. They wanted to convey a sense of delight and appeal to people on a budget.

For this project I did a lot of competitor analysis and found that a lot of snack food brands have a fun mascot. I focused my attention on creating something that would be instantly recognizable and playful and came up with a friendly flame with a mustache. From there I wanted to create a playful wordmark that would fit nicely with the mascot. I settled on the typeface blanch sage and customized the type by altering some of the glyphs, moving the letters around for a more playful layout and adding the flame accents atop the "i"s.