Riskified and Spark Marketing approached me with an initial concept for their HayaData conference that needed to scale across every aspect of the event experience.

The challenge was taking their core visual direction and building a complete, cohesive system that would work across varied formats and contexts.

I developed a comprehensive visual application framework that maintained brand consistency while adapting to each touchpoint's unique requirements:

Digital Infrastructure:

• Multi-track conference schedules and session displays • Stage presentation screens (dual-screen configurations) • Digital wayfinding and information displays

Physical Applications:

• Large-format stage backdrops and environmental graphics • Printed conference materials and agendas • Branded merchandise and event collateral

The visual system used flowing wave patterns, purple-to-blue gradients, and geometric line work to reinforce the "community of curiosity" theme while accommodating sponsor integration and session information hierarchy.