Customer Experience Design for Nola's Garden

Nola's Garden is a flower design and delivery service in LA. The founder has named the enterprise after her late cat, so we designed the entire experience around bringing her cherished memory back alive.

Nola’s Garden isn’t a typical flower shop. It’s a premium floral studio built on emotion, story, and purpose, serving high-end clients, venues, and events across Los Angeles. The challenge was to design a website that felt luxurious and editorial, while still being warm, human, and conversion-focused, without drifting into cliché “flower shop” territory.

We treated the site like a visual narrative, not a catalog. The goal was to balance elegance with intimacy: refined typography, generous white space, and carefully paced sections that let the flowers and the story breathe. Every page was designed to feel calm, intentional, and emotionally grounded, guiding users rather than overwhelming them. What we did

We designed and built the entire website from the ground up, focusing on hierarchy, flow, and restraint. The homepage leads with confidence, establishing trust through premium visuals and social proof, then gradually invites users into the brand’s deeper story. Service sections were structured to feel tailored rather than transactional, and the portfolio was treated like a gallery, not a grid.

Special attention was given to storytelling on the “Our Story” section. The origin of Nola’s Garden, inspired by love, loss, and compassion, became a central emotional anchor rather than an afterthought. The design intentionally slows the user down here, letting the message land.

Editorial typography that feels timeless, not trendy

Soft but confident color palette that complements floral photography

Large, immersive imagery used as emotional punctuation, not decoration

Clear calls to action that feel inviting, not salesy

Seamless responsiveness across desktop and mobile

The final website positions Nola’s Garden as a premium, trustworthy floral studio with depth and purpose. It feels elegant without being cold, emotional without being sentimental, and polished without losing its humanity. The site now works as both a brand statement and a practical business tool, helping convert visitors into long-term clients and partners.

This project is a great example of how we approach lifestyle and premium brands: we don’t just design pages, we design pace, emotion, and intention. The result is a website that feels considered, memorable, and genuinely aligned with the people behind it.