Develop user-friendly features to cater to beginners in the cryptocurrency space. Some users may lack familiarity with fundamental concepts such as buying, swapping, storing, and selling cryptocurrencies. Additionally, guide users on earning cryptocurrency even during a bear market. Ultimately, the goal is to raise awareness and empower users to optimize their cryptocurrency assets effectively.

In this specific project, the research method employed is secondary research. I unearthed insights about users by thoroughly reading various reliable resources. Here are the findings:

1. A major pain point is the onboarding flow to DeFi apps - the setup is often complex with downloading browser extensions, managing keys, staking tokens, etc. Users want this simplified to maximize security while lowering barriers to entry.

2. Once onboarded, users require better educational resources and clear explanations of DeFi concepts. The highly technical terminology can be confusing and off-putting. Users expect more transparency into how the apps work behind the scenes.

3.From a UX perspective, DeFi projects must reduce cognitive load and enhance intuitiveness. Features should anticipate user needs versus requiring technical expertise. Designing for more seamless, integrated experiences across the DeFi ecosystem is key.

4. Trust and perceived security is also a major concern. Users want reassurance that apps are audited and their funds are safe. Minimizing risk exposure while still providing expected functionality remains an ongoing challenge.

Developed a comprehensive information architecture to optimize the structure and flow of the application.