Golden Hippo | Lifecycle Marketing Strategist

Sean Singleton

Digital Marketer

Marketing Analytics Specialist

Marketing Strategist

Airtable

Google Analytics

Heap

E-Commerce

About Golden Hippo: Golden Hippo is a health and wellness company that builds popular brands focused on improving the lives of people and pets. Specifically, they specialize in designing, manufacturing and marketing supplements. Golden Hippo is employee-owned and vertically integrated, generating over $1 billion in annual revenue. They are based in Woodland Hills, CA.

Check them out:

Main Brands in Project:

Gundry MD: https://gundrymd.com/

Beverly Hills MD: https://beverlyhillsmd.com/

ActivatedYou: https://activatedyou.com/

Ultimate Pet Nutrition: https://ultimatepetnutrition.com/

Dr. Marty: https://drmartypets.com/

Project goal:

Help move prospects from awareness to conversion through finding – and filling – the gaps within common customer journeys

Project Responsibilities + Results:

Manage integrated lifecycle marketing campaigns across 15 health and wellness e-commerce brands

Developed full-funnel strategies aligning messaging across channels to reflect each brand’s typical customer journey from awareness to retention; grew lifecycle-marketing-attributed revenue 68% and net new customers 212%

Collaborated with Data Science and Marketing Analytics teams on multi-touch attribution and the creation of an ‘audience playbook’ which matched messaging – and messaging channel – to audience segment

Project Channels:

Display

Social (Facebook, Pinterest)

Video (YouTube)

Site content (blogs)

Project Tools:

Google Analytics

Miro

Google Ads

Display & Video 360 (DV360)

Campaign Manager 360 (CM360)

Facebook Ads