BloqFest24 Event Branding

BloqFest is an annual Web3 event by Bloquest, designed to make blockchain technology more accessible and relatable. 2024 had the theme: "The Future, For You". Understanding the challenges of Web3 onboarding, Bloquest created this space to bring the ecosystem closer to people. Allowing them to meet in person, connect and grow together as a community.

Being an event hosted by a fun Web3 community, the stakeholders wanted to maintain a fun and inclusive energy while still educating attendees on blockchain fundamentals. We needed to communicate this through the entire event branding. The designs and visuals needed to evoke inclusivity, community bonding, and a fun experience, while still reinforcing the immense value participants could gain.

Bloquest as a brand already had a distinct design style—vibrant, exciting, and fun! We wanted the event branding to align with Bloquest’s identity while introducing a fresh and unique touch.

Moodboard & Inspiration: We started by compiling a moodboard with design styles that resonated with the approach we envisioned. The goal was to create a visual identity that balanced playfulness and professionalism.

Logo Development: The event needed a strong visual mark, so we designed a logo where “bloq” was vectorized in the perspective of an actual block, with Fest24 underneath it. This became the face of the event, visually representing the idea of Web3 in an engaging and tangible way.

The design style anchored around black and white, with additional colors from Bloquest’s palette to maintain consistency and communicate a fun, vibrant feel. For typography, we used Clash Display for headlines and Euclid Circular for body text, ensuring a modern and engaging look. To enhance the fun and inclusive tone, we introduced playful vectors and doodles as design elements, adding an extra layer of excitement.

This cohesive design system extended across social media designs which played a crucial role in generating excitement and engagement before the event. We crafted dynamic visuals for countdown posts, speaker announcements, and interactive posts to encourage community participation.

The design system carried through to every aspect of the event, from promotional materials like flyers and placards, to event essentials such as tags, stage backdrops, roll-up banners and merchandise—including tote bags, stickers, and T-shirts. Each piece was carefully designed to feel fun, vibrant, and unmistakably BloqFest24, ensuring a consistent and immersive experience for attendees at every touchpoint

The Event Proposal was no exception. Just like every other aspect of this project, it was shaped by the identity we created. This document played its role in helping the stakeholders secure thousands of dollars in event funding.

Working on this project was an experience we all truly enjoyed. It was a journey of learning, exploration, and iteration—refining the design until it perfectly captured the message. Leading the design team was a rewarding challenge, and seeing BloqFest24 come to life with over 700 happy attendees made it all worth it. While the stakeholders put in great efforts to achieve this success, the event branding played a key role in shaping the experience and bringing the vision to life