Brand Strategy.
Raphaël Fages
Like this project
Posted Sep 9, 2024
We researched trends and audience insights to develop Dreamers' brand platform and communication strategy, including social media content plan, and PR channels.
Likes
0
Views
4
Approach & Research:
We analyzed which global trends align with what Dreamers wants to offer its clients. We relied on these trends while developing the brand platform and content plan.
We conducted extensive research to identify insights from various types of audiences of interior design studios. Additionally, we analyzed this niche as a whole. As a result, we obtained key messages and channels through which we can reach the target audience. We understood which social media platforms should continue to be developed and which are currently less of a priority.
Brand Platform:
We created a brand pyramid with the mission and key emotional and functional benefits. This information became the foundation for the communication strategy, including the revamped website.
We highlighted what sets Dreamers apart from other studios and based the communication strategy on this distinction.