Omyu Branding & Packaging Design Project

Omyu is a dynamic brand targeting 25-35-year-olds living in large cities. The brand offers mid-range mushroom supplements designed to enhance mental and physical health. The visual identity of Omyu is modern, clean, and vibrant, reflecting the brand’s commitment to wellness and urban lifestyle.

The branding and packaging design for Omyu effectively capture the attention of the target demographic. By combining contemporary design elements with clear and concise messaging, the brand communicates its benefits effectively. The use of bold graphics and earthy tones appeals to young, health-conscious urban professionals looking for natural ways to maintain their well-being.

We began with a deep dive into understanding Omyu’s vision, target audience, and market positioning. This involved thorough research on competitors and market trends in the wellness and supplement industry.

Initial concepts were created, focusing on logo design, color palette, and typography. The goal was to develop a visual language that resonates with young, urban professionals and highlights the natural, health-focused essence of the products.

Based on client feedback, the chosen concepts were refined. The packaging design was meticulously crafted to ensure it was both visually appealing and functional. Special attention was given to the use of eco-friendly materials to align with the brand’s values.

Packaging prototypes were developed to test the design's practicality and aesthetic appeal. Feedback was gathered from the client to make final adjustments, ensuring the design met all expectations.

The final designs were delivered, including high-resolution files and detailed guidelines for usage. This ensured that the branding and packaging could be consistently implemented across all marketing materials and product lines.

A proposed communication strategy ensures that the brand message is clear and easy to remember.

The project resulted in a strong, cohesive brand identity that stands out in the competitive wellness market. Omyu’s branding effectively communicates its mission of promoting mental and physical health through high-quality mushroom supplements, appealing directly to its target audience. The feedback from the client was highly positive, and the brand is now well-positioned for growth and recognition.