AI Product Landing Page | +35% Conversion Rate by Nazar KolianoAI Product Landing Page | +35% Conversion Rate by Nazar Koliano
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AI Product Landing Page | +35% Conversion Rate

Portfolio project
Nazar Koliano
Challenge: Persona had a strong AI product but their site was converting at just 2.1%. The page needed to explain complex technology simply and drive action in one visit.
Solution: UX research revealed the problem: hero section talked about features instead of outcomes, and the CTA was below the fold on mobile. Redesigned from hi-fi wireframes through high-fidelity UI with custom graphics and animated feature breakdowns.
Responsive, SEO-friendly, fast-loading. Strong above-the-fold messaging and strategic CTA placement throughout.
Results: Conversion rate jumped from 2.1% to 2.85%, a 35% increase. Same traffic, same product; just a page that finally communicated the value clearly enough for visitors to act.

9 likes · 144 views · Apr 16, 2025

Designed Persona’s site from wireframes to UI, with custom graphics and improved web app UI—showcasing it all in a clean, conversion-focused landing

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