THEO 1841 BEAN TO BAR // Exclusivity & Craftsmanship by LORENA LECHUGATHEO 1841 BEAN TO BAR // Exclusivity & Craftsmanship by LORENA LECHUGA

THEO 1841 BEAN TO BAR // Exclusivity & Craftsmanship

LORENA LECHUGA

Brand Design

Logo Designer

Packaging Designer

Adobe Illustrator

Food & Beverage

Theo 1841´s branding successfully communicates the exclusivity, craftsmanship, and quality of the best BEAN TO BAR CHOCOLATE. The packaging while maintaining a contemporary and approachable appeal ensures a cohesive and recognizable visual identity.

THEO1841 is a bean-to-bar chocolate brand rooted in craft and tradition. For this packaging system, we developed a visual identity inspired by mid-century geometry — bold, timeless, and sensorial.

The goal was to build a packaging experience that stood out on the shelf and told a story of artisanal quality. We explored a 1960s-inspired graphic language, creating a visual rhythm that reflected both the complexity of the product and its refined flavor profile.

Each flavor features a curated color palette and geometric motif, resulting in a cohesive, collectible series. The system invites exploration, while honoring the brand’s ethos: thoughtful design, elevated taste. Let’s connect: Instagram → @lechugaink_branding