PET (Puppy Editing Tool) is a desktop application designed for PuppySpot agents. It streamlines the process of receiving, reviewing, and approving puppy information and photos submitted by breeders.
Challenge
Streamline task management and prioritization.
Efficiently delegate tasks to other agents.
Make and approve updates to puppy information quickly.
Seamlessly publish approved updates to the consumer site.
Replace a complex stylesheet-based system with a user-friendly interface to improve efficiency.
Solution
Through collaborative workshops with stakeholders, we conducted user research and validation sessions to define the core functionalities of the application. This ensured the tool effectively addressed agent needs while avoiding redundancy and streamlining the puppy approval workflow.
Impact
Enhanced user experience: Delivered a user-friendly and intuitive interface, contributing to outstanding adoption times of less than a month.
Improved agent efficiency: Streamlined workflows by organizing and prioritizing tasks, eliminating duplicate efforts and boosting agent effectiveness by 30%, resulting in faster puppy approvals.
Integrated tool: Integrated a photo editing tool for agents to make essential edits like cropping, ensuring high-quality visuals that attract potential adopters.