Brand Identity Design for Restaurant

Introducing Fig & Pear, a charming concept charcuterie and winery nestled in the heart of Syracuse, NY. In creating Fig & Pear's brand identity, I aimed to capture their commitment to culinary artistry, local ingredients, and community connection. Drawing inspiration from vintage patterns and fonts, I developed a retro, timeless aesthetic that reflects their values. The use of the checkered pattern adds to the vintage feel while also hinting at the importance of pairing, which is integral to Fig & Pear's mission of celebrating the art of good food, wine, and company. The typography and logo design evoke a sense of warmth and a soul-nourishing atmosphere. By developing a cohesive visual identity, Fig & Pear's unique blend of handcrafted wine, artisanal jams, and culinary expertise is reflected in every aspect of the brand.