Rugile is a talented photographer and digital creator known for her brand, RUGI. Through her platform, she shares her experiences as a freelancer who balances work and play. Her innate talent for creatively capturing the essence of each moment and providing valuable insights and inspiration has earned her a devoted following.
After years of relying on makeshift branding, Rugile reached out for professional help to properly brand her business. The main challenge was to create a consistent and cohesive brand identity that would resonate with her diverse audience. We aligned on a branding that positioned Rugi as a personality-driven expert through multiple color combinations and modern design.
The joyful and always-smiling personality of Rugile is reflected in the design of her new logo, which features a bold custom typeface and a cheerful yellow detail in the letter "g". To further strengthen the connection between her brand and her audience, illustration elements of Rugile's personal stories and journeys were incorporated into the design. The brand's identity is marked by bright, friendly colors, but we also created a sophisticated black or white variation for formal wedding photography assignments while still retaining a touch of playfulness.
