Senior Game Designer at Meta
Ashley Kelly
Senior Game Designer @ Meta 2022
During my time at Meta, I specialized in leveraging Horizon Worlds to create immersive VR experiences that showcased the potential impact of brands within the metaverse. Despite NDA constraints preventing photo sharing, my role involved facilitating direct consultations with stakeholders from prominent companies to understand their branding objectives and requirements fully, then designing worlds based on those requirements.
Designing Immersive VR Experiences
Using Horizon Worlds, I meticulously designed and developed immersive VR experiences tailored to highlight the unique characteristics and potential impact of brands in virtual environments. I creatively utilized only 12 basic shapes to enhance brand visibility and engagement opportunities, ensuring alignment with stakeholder objectives and thematic elements of the environment.
Crafted environments using 12 basic shapes to enhance brand visibility
Tailored experiences showcasing brand impact in virtual environments
End-to-End Design and Development
From conceptualization through implementation, I independently managed the entire design and development process. This included ensuring that each VR experience seamlessly integrated into the thematic environment of Horizon Worlds while meeting stakeholder objectives.
Autonomously managed design and development process
Ensured integration of thematic elements into VR experiences
Personalized Demonstrations and Workshops
I conducted personalized demonstrations within Horizon Worlds, providing stakeholders with tangible experiences that vividly illustrated the potential impact of virtual brand engagement. These demonstrations were pivotal in securing increased stakeholder buy-in and commitment to virtual brand strategies.
Illustrated virtual brand engagement through personalized demonstrations
Increased stakeholders buy-in and commitment
Delivering Horizon Worlds Workshops
Additionally, I delivered Horizon Worlds building workshops for interested brands, empowering them with the knowledge and skills to effectively represent their brands in virtual environments. This initiative sparked heightened interest and fostered valuable partnerships with Meta, solidifying its position as a leader in virtual brand engagement.
Empowered brands through Horizon Worlds building workshops
Fostered partnerships and heightened interest in virtual brand representation
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Posted Sep 16, 2024
At Meta, I crafted immersive VR experiences in Horizon Worlds, consulting with top stakeholders to design custom virtual environments for brand impact.
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