Deluxe M | Beauty Studio Rebrand

Posted Oct 12, 2026

A complete rebrand for DELUXE M, a beauty studio founded by Marija, a trained nurse, with a strong focus on trust, expertise and personal care. The new identity moves away from traditional beauty clichés and puts the experience of being genuinely seen and cared for at the centre. The visual language is warm, understated and confident, using clean typography, soft neutrals, fine lines and generous negative space to create a premium feeling without becoming distant. The concept is simple: every client should feel like the only one. From the logo and visual system to the smallest brand details, the identity was designed to communicate that sense of attention, trust and personal connection.