Kamakura - little ritual between sets

Posted Oct 12, 2026

KAMAKURA — Ride the Green Wave A passion project where the Japanese tea ceremony meets surf culture. Kamakura is a coastal town in Japan where centuries-old tea ritual and an easy surf lifestyle live side by side. This project turns that meeting point into a matcha brand: not a formal ceremony, but the calm break after surfing. Your green room on land. The product A Matcha To-Go Kit built for the beach. Everything nests in one reusable cup: ceremonial matcha, oat milk powder, a bamboo whisk and a leak-proof lid, in seed paper packaging you plant after use. The identity The icon hides the idea in one mark: surfboards arranged as a matcha whisk. Calm Japanese minimalism meets Californian warmth, a palette of sand, ocean and matcha, and a voice that blends surf slang with tea ritual. Ride the green wave.