Open Wines is a wine distributor from Argentina, that sells a wide variety of awarded and delicious wines all throughout the country.

Initially, they were looking to gain followers and potential customers through their Instagram and Facebook accounts. Although the brand already had a color palette and logo assigned, their social media designs did not reflect the values that they wanted customers to associate with their brand: elegance, warmth, knowledge within their field, and trustworthiness. I also noticed their content was almost entirely promotional, which did not promote the perception that they are a wine distributor with access and knowledge about exclusive and rare wines.

After our initial meeting, I suggested we incorporated different pillars to guide out content: educational, promotional, creative, and brand content.

After incorporating this type of content, we were able to give the brand a wider range of content, and a more coherent visual image, making the account look more elegant and professional in their field.

Apart from this, I noticed their reels were receiving very low views (going as low as 52 views, and as high as 305 views), which began to rise (reaching as high as 72.1k) as we incorporated new and more dynamic content.