Summary: Developed a complete brand strategy and visual identity for AME, a premium confectionery concept designed to integrate seamlessly into the renewed Atmosfera multi-complex in Tyumen. The project included market and audience research, positioning, brand metaphor development, and identity concept creation.

Crafted a unique brand metaphor: Desserts as Art

Defined an emotionally resonant brand character and values for a high-income, experience-driven audience

Developed positioning: Pastry masterpieces for personal discovery

Proposed an ultra-specialized concept to stand out in a saturated market

Created design elements including logo (cake slice, Gothic rose), visual style, and identity tone

Brand Strategy

Market & Competitor Research

Positioning & Messaging

Visual Identity Direction

Concept Development

Logo design

Copywriting

Creative Direction

Client Communication

Keywords: Brand Strategy, Confectionery Branding, Identity Design, Positioning, Naming, Market Research, Customer Journey, Luxury Brand, Signature Desserts, Visual Identity, Creative Direction, Food & Beverage, High-End Branding, Hedonist Aesthetic, Framer-Ready Concepts