Brand Concept & Identity for AME – Signature Confectionery
Anna Kulikova
Brand Concept & Identity for AME – Signature Confectionery
Summary:
Developed a complete brand strategy and visual identity for AME, a premium confectionery concept designed to integrate seamlessly into the renewed Atmosfera multi-complex in Tyumen. The project included market and audience research, positioning, brand metaphor development, and identity concept creation.
Key highlights:
Crafted a unique brand metaphor: Desserts as Art
Defined an emotionally resonant brand character and values for a high-income, experience-driven audience
Developed positioning: Pastry masterpieces for personal discovery
Proposed an ultra-specialized concept to stand out in a saturated market
Created design elements including logo (cake slice, Gothic rose), visual style, and identity tone
Skills Used:
Brand Strategy
Market & Competitor Research
Positioning & Messaging
Visual Identity Direction
Concept Development
Logo design
Copywriting
Creative Direction
Client Communication
Keywords:
Brand Strategy, Confectionery Branding, Identity Design, Positioning, Naming, Market Research, Customer Journey, Luxury Brand, Signature Desserts, Visual Identity, Creative Direction, Food & Beverage, High-End Branding, Hedonist Aesthetic, Framer-Ready Concepts
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Posted Aug 3, 2025
Strategy-led brand identity with custom logo design, messaging, and visual direction, built to connect emotionally and stand out in a crowded market.
