Shops Around The Corner is a digital community showcasing unique, local shops across the U.S. The founder reached out for help designing a discovery page that aligns with their lively brand while allowing users to explore shops easily. I developed a complex CMS filtering system to simplify navigation and created engaging CTAs to encourage community interaction.

Project Scope: Complex CMS Filtering in Framer, CTA Design Role: UX/UI Designer, Developer

The project focused on:

Intuitive Shop Discovery

Responsive, Brand-Aligned Design

Community Engagement through CTAs

Custom CMS Filtering System The filtering system allows users to sort shops by location and category and provides a search option for streamlined exploration. Desktop interactions include hover effects to preview shop images, while mobile displays keep images visible.

CTA Design for Community Engagement To support platform growth, I designed CTAs for submitting new shops and subscribing to the newsletter. These CTAs make it easy for users to engage and stay updated.

Brand Cohesion The color palette, typography, and iconography were selected to reflect the brand’s eclectic and welcoming vibe, ensuring each element enhances the user experience while celebrating local businesses.

The redesigned platform offers an engaging, user-friendly experience that makes discovering unique shops easy and enjoyable. The filtering system and CTAs promote exploration and community involvement, aligning with the brand’s mission to celebrate local shopkeepers. This project highlights my commitment to creating functional, brand-driven designs that support both user needs and business growth.