Art Direction for a special Coffee Shop 🐈⬛
Amine kuza
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Posted Jul 4, 2024
At OSCURO, owned by Oscar, coffee isn't merely a drink; it comes with a side of laughter. Oscar's playful cat shares the shop's name and the goofy tone. 🤪
Coffee served with a side of giggles!
At OSCURO, owned by the coffee-loving Oscar, coffee isn't merely a drink; it comes with a side of laughter. Oscar's playful cat shares the shop's name, setting a tone that's both eccentric and playful 🐈⬛
Together, they form a terrific duo, brewing a wide variety of coffee concoctions with quirky twists. The desserts reflect the vibrant energy of their partnership, making every visit feel like a lively cartoon show!
OSCAR & OSCURO • THE TERREFIC DUO
I. Art Direction
The art direction captures the brand's quirky essence, ensuring easy recognition across all visual elements.
The playful logo subtly references the core product and the feline-inspired name, OSCURO.
A vibrant yellow evokes joy, complemented by deep black and creamy beige, reminiscent of a daily coffee cup.
A playful, cartoonish font with spaced-out letters enhances the brand's eccentricity, capturing the cat's facial expressions to stay true to the brand's character.
OSCURO VISUAL IDENTITY
II. Assets
To make the brand complete, I complemented the visual identity with various assets. This ensures the restaurant maintains its branding consistency and remains anchored, recognizable, and memorable in the minds of its target audience. These assets include:
street marketing assets (posters,)
coffee & desserts menu,
fidelity card.
POSTER FOR A STREET-STAND • COME AND HAVE A COFFEE!
POSTER • SPECIAL COFFEE BREW PRODUCT MARKETING
COFFEE & DESSERTS MENU
FIDELITY CARD