Art Direction for a special Coffee Shop 🐈‍⬛

At OSCURO, owned by the coffee-loving Oscar, coffee isn't merely a drink; it comes with a side of laughter. Oscar's playful cat shares the shop's name, setting a tone that's both eccentric and playful 🐈‍⬛

Together, they form a terrific duo, brewing a wide variety of coffee concoctions with quirky twists. The desserts reflect the vibrant energy of their partnership, making every visit feel like a lively cartoon show!

The art direction captures the brand's quirky essence, ensuring easy recognition across all visual elements.

The playful logo subtly references the core product and the feline-inspired name, OSCURO.

A vibrant yellow evokes joy, complemented by deep black and creamy beige, reminiscent of a daily coffee cup.

A playful, cartoonish font with spaced-out letters enhances the brand's eccentricity, capturing the cat's facial expressions to stay true to the brand's character.

To make the brand complete, I complemented the visual identity with various assets. This ensures the restaurant maintains its branding consistency and remains anchored, recognizable, and memorable in the minds of its target audience. These assets include:

street marketing assets (posters,)

coffee & desserts menu,

fidelity card.