TSER Merchandise Apparel Collection

Merchandise in the automotive world is either forgettable or overpriced. A logo on a black t-shirt, shipped in a poly bag.

TSER deserved better.

The brief was to design a collection that employees would actually want to wear - which meant it had to earn its place before it reached a customer.

The internal testing phase wasn't a formality. It was a filter: pieces that didn't land were cut, details that needed refinement were reworked, and only what survived honest daily use made it to the public launch.

The result is a collection that carries the TSER brand identity across physical objects without feeling like branded merchandise- it feels like product.