TSER Identity & Brand Narrative
Thyler Voss
Custom upholstery for luxury and sports cars is a category dominated by workshops, not brands. TSER set out to change that.
The work I led was the construction of a brand world that could be inhabited: at events, on the car, in the workshop, the crew's souls and in the customer's hands.
This case study focuses on the Experience Layer of that work - the physical, environmental, and material design that surrounded every TSER customer touchpoint.
This case study is currently being documented. Full process, deliverables, and outcomes coming soon. If you're looking for something similar — get in touch.
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Posted Jun 5, 2026
Customers experienced them as a garage, not a brand. The objective was to build their identity to make TSER feel like a luxury automotive brand.
