This is a digital illustration, rendered in a hand-drawn sketch style that captures the very essence of Sarrah's home. Created meticulously in Photoshop, this artwork transforms their house into a symbol of the warm beginnings of their business. This cherished home is now elevated to become the central image of their brand's visual identity, embodying feelings of genuine origin and heartfelt warmth. Sarrah has incorporated this illustration into their brand's stickers and packaging inserts, adding a personal and handcrafted touch to their customer experience. The design features delicate touches of color, enhancing the sketch's charm and making it instantly recognizable and inviting.

The process for this digital illustration commenced with initial reference photographs provided by the client. These images served as a foundational resource, enabling a clear visualization of the house's architectural details and distinctive features.

To ensure the artwork resonated with the client's personal vision, a consultation was undertaken to ascertain specific elements they wished to emphasize within the illustration. During this discussion, the client highlighted the entrance and the entryway plants as particularly significant aspects they desired to be prominently featured.

Following this crucial input, a preliminary sketch was developed to present the initial artistic concept to the client. This initial sketch served as a visual proposal, allowing the client to review the direction of the illustration and provide early feedback, ensuring alignment with their desired outcome.

Upon receiving the client's approval of this initial sketch, the illustration process moved forward into detailed refinement. This phase involved meticulously adding intricate details and textures, gradually building towards the final artwork. Ultimately, incorporating client feedback at key stages, culminated in a finished digital illustration that successfully met the client's expectations.

Upon completion of the digital illustration, a comprehensive package of deliverables was provided to the client, ensuring versatility and ease of use across various applications. This delivery included:

High-Resolution Image Files: Both PNG and JPG formats were provided at high resolution. These files are suitable for a wide range of printing purposes, ensuring image quality is maintained regardless of the intended print medium, from large format prints to smaller promotional materials.

Original Photoshop Source File (.PSD): The fully layered, editable source file in PSD format was delivered. This file provides the client with complete control and flexibility for future modifications or adaptations of the illustration, specifically for sticker production. Having the original Photoshop file allows for seamless sticker design and printing workflows.

Sticker Dimensions Guide (PDF): A PDF document outlining the precise dimensions for the stickers was included. This document serves as a practical guide for sticker production, ensuring accurate sizing and print specifications are readily available for the client or any print vendor involved in the sticker manufacturing process.