SNAPVID.AI is an AI-powered platform which helps users convert raw videos into social media post-ready footages by adding captions, emojis, etc. automatically based in France. I came in to re-design some of the most important pages in the website, focused on giving the website a new fresh look while demonstrating clearly SNAPVID.AI’s proudest functions.
To kickstart, I communicate with the clients regularly to understand their briefs. The requirements are:
Highlight USPs of SnapVid that no other competitors have: Smart Cut, Silence Remover, Customizable Subtitles, etc.
Targeted customer: Professional video editors & content creators, who are already familiar with hi-tech. Visual styles should aim to fit that persona
UNIQUENESS IN VISUAL is mandatory to separate from harsh competition.
After understanding the requirements clearly, I get started by collecting visual inspiration that fits the target customers & product type (hi-tech) with Pinterest:
Moodboard for SnapVid.AI
I showed this board to the client and make sure to get this approved before proceeding. This is important so that my design later on aligned with the clients’ visual expectation.
Delivering design & Iterate
Coming to the design phase, I made sure my design delivery aligned with the visual references above. I delivered every small piece of design I made so that the client could keep track of the progress and provide early feedback:
All visuals elements such as color, font & illustrations are aligned with SnapVid’s brand & the predefined hi-tech vibe. Here are all the pages that I made, of course with mobile responsive: