SoulHAVEN Collective is a non-profit hosting nature retreats for BIPOC artists to foster emotional renewal, rejuvenation, and creative inspiration. Supported by stakeholders and grants, they needed a brand identity that conveyed credibility and value to attract donations, vendor support, and retreat applicants.

They approached me to create a cohesive brand identity, website, and digital materials that reflected the retreat's natural setting while evoking calm, safety, and peace. The goal was to design a welcoming, modern brand that inspires trust and resonates with their community.

The SoulHAVEN Collective brand was crafted to inspire confidence and convey professionalism which is key to building trust with high-impact donors. Its visual identity strikes a balance between natural and sophisticated, ensuring it feels approachable and credible. By combining timeless design elements with a refined aesthetic, the brand communicates integrity, reliability, and the transformative impact of its mission, assuring donors their contributions make a meaningful difference.

Since launching the new brand, SoulHAVEN has experienced significant growth in donations, retreat applicants, and overall community engagement. Increased funding has enabled the launch of multiple new retreat offerings and expanded their reach to serve more communities in need.

– Laurel J., Co-Founder of SoulHAVEN

– Brittany W., Co-Founder of SoulHAVEN