Amul Butter — Brand Copywriting

Amul Butter — Brand Copywriting Practice

A self-initiated brand copywriting project created to explore how a familiar everyday product can be connected to a simple human emotion.

For this project, I focused on the idea that small acts of sharing can create stronger connections. I developed the campaign concept, headline, supporting copy, and CTA around the theme of friendship, sharing, and everyday moments.

My role: Brand Copywriter Project type: Self-initiated practice / Spec project Focus: Brand messaging, creative concept, headline writing, emotional copy, CTA