Biswajit Malik's Work | ContraWork by Biswajit Malik
Biswajit Malik

Biswajit Malik

Copywriter helping founders turn ideas into clear content.

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Chennai, India

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Chennai, India

Cover image for Find Your Greatness — Brand
Find Your Greatness — Brand Campaign Rewrite A personal brand-copywriting practice project inspired by Nike's “Find Your Greatness” campaign. For this project, I rewrote the campaign from scratch while keeping its core idea intact: greatness isn't reserved for champions — it's found in the everyday decision to keep pushing yourself. My goal was to make the message feel more personal, emotional, and motivating while keeping the copy simple and easy to remember. I focused on: → Building an emotional connection with the audience → Showing greatness through everyday moments → Using short, punchy sentences to create rhythm → Turning struggle and failure into motivation → Creating a clear beginning, emotional build, and strong ending → Writing with a brand voice that feels confident without overcomplicating the language This project helped me practice how a brand copywriter can take a strong central idea and turn it into a complete campaign narrative. Type: Brand Copywriting / Campaign Rewrite Project: Spec Practice Project Brand: Nike Role: Brand Copywriter
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Cover image for Amul Butter — Brand Copywriting
Amul Butter — Brand Copywriting Practice A self-initiated brand copywriting project created to explore how a familiar everyday product can be connected to a simple human emotion. For this project, I focused on the idea that small acts of sharing can create stronger connections. I developed the campaign concept, headline, supporting copy, and CTA around the theme of friendship, sharing, and everyday moments. My role: Brand Copywriter Project type: Self-initiated practice / Spec project Focus: Brand messaging, creative concept, headline writing, emotional copy, CTA
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Cover image for Storytelling Copywriting Sample A self-initiated storytelling
Storytelling Copywriting Sample A self-initiated storytelling piece written for Medium. “Everything Wrong in My Life Is Gautam’s Fault” is a personal, humorous story built around friendship, memories, and everyday experiences. For this piece, I focused on: → Creating a strong, curiosity-driven headline → Using a conversational and personal writing style → Turning ordinary experiences into an engaging story → Building humor through relatable situations → Keeping the narrative easy and enjoyable to read → Creating a natural flow from one moment to the next The goal was simple: make the reader feel like they're listening to a friend tell a funny story. Role: Writer / Copywriter Type: Storytelling & Creative Writing Platform: Medium Project: Self-initiated writing sample
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Cover image for Created a high-converting LinkedIn content
Created a high-converting LinkedIn content package designed to build personal brand authority, drive engagement, and generate inbound leads for a hypothetical/target client in [insert target niche, e.g., B2B SaaS, Marketing, Founders]. Key Responsibilities & Deliverables ​Audience & Voice Strategy: Defined the brand voice, tone, and positioning map tailored for C-suite decision-makers. ​Content Creation: Authored a 2-week content library (10 posts) featuring storytelling hooks, actionable advice, and strong calls-to-action (CTAs). ​Format Variety: Drafted carousels (PDF slides), short-form text posts, storytelling narratives, and deep-dive breakdowns. ​Engagement Plan: Developed a daily 15-minute inbound/outbound engagement framework to maximize reach and algorithm performance. ​What's Included in Visuals / Portfolio Attachments ​Sample post drafts (hook options, main body, and CTA variations).
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