Superette | Branding & E-commerce
Elsa Toussaint
TIME
2023
PROJECT
The revolutionary grocery store that's redefining shopping with responsibility and ethics.
ABOUT
At Superette, we are turning sustainability into the hottest trend in town! With eye-catching packaging and innovative green brands, we're flipping the script on eco-friendly – proving it's anything but dull. Every item in our aisles is a win-win for you and the planet. Shopping responsibly without sacrificing pleasure and style? Piece of cake! Saving the planet has never looked this fabulous, trust us.
The logo is a contemporary interpretation of geometric designs from the 2000s, incorporating a retro 3D effect with small bursts that evoke a Y2K aesthetic. The 3D effect has been softened to give it a gentler, less rigid appearance.
It features bold contrasts, combining a strong font with playful elements, giving it a retro yet assertive personality. Yellow sparkles around the text add a playful and magical element, reminiscent of the fun and decorative trends popular during the Y2K era.
THE WEBSITE
The central focus of our project is the e-shop. We aimed to design a vibrant and visually engaging website, filled with numerous animations and a rich color palette. We drew inspiration from Skyblog and the nostalgic aesthetic of early 2000s websites.
Despite the bold and dynamic design, it was crucial for us to ensure that the e-shop remains easy to navigate and user-friendly. Balancing the lively, retro-inspired visuals with a functional and intuitive user experience was our primary challenge and objective.
We really did not want to compromise on the quality of the design for mobile, so we gave special attention to making the mobile design as cool as the desktop version.
Front-end Development and Animation : Arno Di Nunzio
Back-end : Martin Vandersteen
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