Ginger Ginger

Ginger Ginger is not your typical sushi bar; it's a unique brand with a fresh approach. They've taken the traditional sushi concept and added a playful twist, inspired by a cat's longing for sushi it can't reach.

Ginger Ginger is all about offering something different and exciting, creating a warm and welcoming space where friends can gather, enjoy great food, and make lasting memories together.

Project

Ginger ginger - sushi bar in London.

Challenges

Stand out from the typical traditional Japanese aesthetic or the kawaii look commonly used in sushi shops, especially in a bustling big city with a lot of restaurants.

Solution

We imagine a playful cat with dreams of sushi it can't quite reach. This inspiration drove us to create a brand design featuring this mascot, aiming to attract a new audience and make a noticeable, memorable impression.

The moodboard shows a cozy and fun vibe, designed for people in their early adulthood who enjoy comfort but aren't necessarily fans of Japan. The goal is to make a place where customers feel happy, unique, and creatively inspired while they dine, with the adorable orange cat as the main focus.

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🫶 Hi, my name is Elsa, and I’m a Belgium-based designer. I craft meaningful websites and brand identities for conscious companies, bold entrepreneurs, and food businesses.

➡️ Ready to take your brand to the next level? Let’s work together.